Rob Wiblin

Maybe they don't appreciate that like one in every 20 or something of the children who don't get vaccinated end up getting these horrible illnesses and suffering severe consequences.

Yeah.

So their best guess is it's just the basic thing that we can all relate to of you put something off and you put something off because it's kind of a pain in the ass to do in no particular day.

It feels like the day that you want to go and do the vaccination when it requires crossing town or yeah, dealing with your baby, not wanting to get an injection.

So this is a, it's maybe a little bit more like, how do you get people to stop getting late fees on paying their bills or something like that?

Some other like unpleasant erg task that people put off and then they end up suffering because of it.

Actually, maybe it's more like the retirement savings thing where people do not set up their retirement savings properly or they'll continue paying this, you know, 1% fee on their savings for like decades because they could never be bothered going and doing the paperwork to change it.

And then it ends up costing them like often $100,000 or hundreds of thousands of dollars over the course of their life.

Well, that's like a case where the consequences are very big, but...

Yeah, Behavioral Insights Team.

Okay, makes a lot of sense.

Yeah, when you were looking at the studies on the SMS reminders and the ambassadors from Banerjee and the others at J-PAL, were there any kind of weaknesses to the research or perhaps missing components that worried you at all?

Yeah.

You mentioned super ambassadors.

What are super ambassadors?

Yeah, yeah, yeah.

That makes sense.

Yeah, so that's where some of this like qualitative information about like how are they having the effect?

Yeah, what kinds of people are they?

And what are they actually saying to other people?