Rob Wiblin

Yeah, it's really useful for them like having theories about what things to test next.

So yeah, let's come back to Savita.

Yeah, how many people have you managed to reach so far?

I guess you're only two years in, so it's kind of early stage still potentially finding product market fit to some degree.

Okay, so you're reaching quite a bit more people with the SMS stuff, I suppose, because it is slightly more work or you have to train people to find the ambassadors and so on.

Yeah, what's the vision for a fully mature Civita?

How many people might you reach in the fullness of time?

Yeah.

So what's the biggest impediment or the biggest challenge that you foresee getting up to that much larger scale that you want to achieve?

Yeah.

So what's the situation with the funders?

There's some that just want to scale up the existing thing exactly the same.

And maybe there's others who would rather try something new and try to improve the model.

Is that it?

Yeah.

Yeah.

What do you think of the idea that the end game ought to be that, I guess, the state level departments of health in India basically absorb your staff and your project and just start doing it because I suppose they have the revenue raising capacity and maybe the economies of scale more broadly to do this in a sustainable way?

It's interesting that you say it seems like the more effective altruist-minded donors are more interested in just delivering, just like scaling the project that you're doing, whereas it's maybe the less effective altruist-minded donors who are more interested in this handoff to the government.

You might think that it could easily be the reverse, where the people with the effective altruist mindset are like, well, wouldn't it be much better if we could just fund this for a little while and then have the government take it over and they could deliver it to more people and we wouldn't have to pay for it anymore?

Do you know what's going on there?