Rob Wiblin

Does that sound like a crazy idea that only an economist like me would come up with?

Or might there be an actual useful nugget in there?

Yeah, interesting.

Yeah, I guess I thought of that because I was like, this seems like a sales issue.

It's like, who's really good at marketing?

Who like annoys me all the time trying to get me to use their services?

It's like businesses are the experts in that potentially.

Although I guess, of course, you could hire people who have marketing expertise to try to figure out, you know, what should the SMS messages be?

Maybe it's a slightly odd fit for the immunization ambassador, one that perhaps is better as a nonprofit.

All right, let's go a bit back into the history and talk about charity entrepreneurship, because I think potentially quite a lot of listeners who are thinking about how they might be able to have more impact by changing what they're doing could be interested in potentially going through this program.

Yeah, so it describes itself as an effective altruist organization that helps start multiple high impact charities each year based on extensive research.

Our mission is to cause more effective charities to exist by connecting talented individuals with high impact ideas.

So yeah, some of the things I've started other than Civita are people who are working on policy change to improve the welfare of fish in aquaculture, people who are going and working on policy around cigarettes in developing countries, and also groups that are trying to encourage reductions in lead exposure, I think, in particular in developing countries again.

So what sort of services did you get by going through this program?

I suppose, well, both actually you and Charity Entrepreneurship were like very much in the kind of its early stages back in 2019.

Yeah.

What did you find most useful about the program?

I suppose it was charity entrepreneurship that kind of shortlisted this intervention.

Is that right?

Yeah, yeah.