Rob Wiesenthal
speaker
234 appearances
1 recordings
1 series
first heard Jun 2026
last heard 26 Jun
Rob Wiesenthal’s voice in public audio — every appearance, attributed to the second.
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Rich Habits Podcast · Robots, Rockets, and Air Taxis w/ BLADE CEO (Rob Wiesenthal) · 26 Jun 2026
podcast
Thank you for having me.
It is an exciting time to say the least.
A couple of things.
I never viewed the vision that I had for Blade to be really completely just about aviation.
I viewed it as much more experiential and building a brand and a level of hospitality in a business that previously had none.
Helicopters were always a B2B business.
You'd see ads.
It'd be the helicopter landing in front of the office building with two white guys with gray hair shaking hands and handing a document to the briefcase.
No livery on the aircraft with brands.
You go to what we call an FBO, these terminals that are for private jets, and they have elementary school lighting and bad coffee and lazy boys.
None of it made any sense to me.
Most importantly, what didn't make sense was the fact that no one disaggregated the seats in an aircraft.
They were only available for charter.
When I was CFO of Sony, aviation reported into me.
They had two jets in New York, two jets in Europe, and a jet in Japan, in addition to a helicopter in New York.
The helicopter didn't get a lot of use.
So in order to have it made more money, they decided to put it in a 135 certificate to allow it to be out there for charter.
And watching the charter company who managed the aircraft try to sell it, market it, and it was $6,000 to fly to the airport.
Back then you had to fax in your wiring details and everything.
You went somewhere and the pile would come out and read in a slip of paper where you were going.
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