Rob Wiesenthal

speaker

234 appearances 1 recordings 1 series first heard Jun 2026 last heard 26 Jun

Rob Wiesenthal’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Rich Habits Podcast · Robots, Rockets, and Air Taxis w/ BLADE CEO (Rob Wiesenthal) · 26 Jun 2026 podcast

There are a lot of reasons.

Um, it, it, it, in terms of getting to market quickly, super helpful in terms of focus, which is the entire ecosystem of the service, everything from customer acquisition to consumer facing app to, uh,

lounges or creating an experience, flyer relations on the phone, flyer experience people on the ground, marketing, both everything from digital to even linear TV.

All these core competencies, you know, route optimization, all the customer service, signing where you go, how to price it.

to now layer on maintenance, training, hangers, insurance, engine issues, FAA, we're managed by the DOT.

That was a lot.

But also when you think about the original thesis, which was to make this transition, much easier to make this transition when you don't own the iron, when we have to eventually be working with someone like Joey, which we're happy to do.

So we did see that.

If we were gonna be a helicopter company forever, over the long term, it might've made sense.

But given our trajectory, you know, since we went public in 2021, acid light felt important.

But also remember this.

In the beginning, it was all seasonal.

So what happens to those helicopters when it's the fall and the winter and people aren't going to summer resort destinations?

You're dealing with hangars, insurance, all this overhead, maybe, you know, lease expenses on aircraft, all that.

All that stuff.

And so we did as many of the companies that we work with, for instance, do news gathering when they're not working with Blade.

Some would do very high end tours.

They would have other businesses to plant them when Blade wasn't giving them permission.

business.

So really super worked out well until we became year round because the airport product, as you'd imagine, and just general charter is a year round product.

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