Robert Evans

At this point, like music is changing really fast.

at this point because the technology is changing, the way that people operate is changing.

It went from being like, oh, this is a band that plays this music to now we got a creative team, all these people are writing this stuff.

And also too, this is really important, this is the first time in musical history that music goes from being marketed to adults to being marketed to teenagers, right?

Oh, yeah.

Because prior to this, there has never been teenagers with money.

Teenagers just didn't have- Right, they weren't an economic force.

As a teenager, you were just working in the mines and handing money to your parents so that they could buy starvation with it.

Yeah, so you could afford to starve to death.

So this is the first time in all of recorded history, basically, that teenagers become a market, right?

And this is really important to this whole overview of where the money comes from and how they market to things and how they even write a song.

So it went from being like, okay, a band does all this to like,

a group of guys would get together in a room and start being like, okay, cool.

I wrote this song.

I was going to give it to this person, but we should give it to this person.

And that's why in this time, you'll see a lot of Aretha Franklin songs that are also Otis Redding songs later or whatever.

People would just write a song and give it to an artist, and then anybody who liked that song would also cover it because...

the money went back to the publishing.

The performance is a minimal amount of the money.

The publishing is the money.