Robert Fried

So I read all that and then there was a published study in 2012 that I thought was inspiring and then I said, okay, of all the things I've looked at, this NAD play is the play.

It's actionable, it's safe, it works, it's activating these genes.

And then it was a sort of a coincidence that I was able to come across this particular company that had this wide patent portfolio of all these molecules that elevate NAD, especially the big one, NR.

So it's so interesting.

What do you see if you had like a crystal ball in front of you in terms of what the future holds for NAD research?

It really is just the tip of the spear here.

We're understanding this whole idea of letting the body heal itself is a great idea for many types of indications, not just cancer, which we've been thinking about that for a long time, but others as well.

And this idea of strengthening the cell and seeing if the cell itself can help us treat the disease is a great idea, and a great way to do that is to elevate NAD.

I think you're going to see dramatic advancements with NAD research in the pharma space, in the biotech space, in a whole host of disease indications, not just inflammation-related or mitochondrial-related, other things as well.

And all these studies are being done right now with many, many, many companies.

I also think there are some major applications for things like even cosmetics.

Like we recently did a study that showed that NR applied to the skin does penetrate the skin and does elevate NAD in the skin cells.

And by doing that, we've studied elasticity, age spots.

There's this thing called the niagen glow.

These people that go in and get their IVs of niagen, they see them one day later.

It's this thing they call the niagen glow.

They see it in their skin, in their face.

So I think you're going to see cosmetic applications actually quite dramatically in the cosmetic space, but I also think you're going to see very aggressive pharmaceutical investigations in a whole range of diseases, maybe as a complement to other drugs, maybe not in and of itself as a therapeutic cure, but as a complement to others.

So I think you'll see it in beverages and drinks because it elevates mitochondrial function without adding calories.

I think it's relevant to that space.