Robert Fried

Interesting.

Yeah, no, I mean, it's fascinating stuff.

Do you think that NAD is going to be the vitamin D over the next decade, something that we all didn't know that we were deficient in?

Our head of scientific research who is really a part of his training is regulatory approvals and nutrition in general believes so.

He thinks that we should make an aggressive move with the government to make sure that there were minimum daily requirements or minimum daily NAD levels.

When our NAD levels are higher, we're more resistant to disease and we heal better.

So he believes so.

I don't know.

Yeah.

Low end, I should have said.

We're not necessarily all deficient in vitamin D, although many of us are.

But yeah, it is interesting.

I mean, vitamin D is something that you don't really hear much of these days, but...

Last I checked, three quarters of the global adult population is low in vitamin D. There have been very recent studies published on vitamin D. I mean, it continues to be a very, very critical and important thing if you elevate your vitamin.

And there's even drug development right now about vitamin D. Now, vitamin D is clearly something that's very, very important.

we actually released this product that we call True Niagen Immune because we said to the researchers that work at the Niagen labs, like what do you, I actually said to them,

Listen, what do you think I should be taking every day?

And they said, you should be taking zinc, DEC, and niagen.

So we make a product with all that in it.

And really, the only reason we do it is for us, because they're ingredients that they, you know, I've not been in this business for a long time, but I've been in it long enough that I really don't trust anybody except us.