Robert Glazer

Yeah, I think I was probably always a marketer.

I think I was born that way.

And I ended up after college working at a strategy consulting firm and that started a business incubator project at it.

From there, I went to an actual incubator and then a venture capital firm before going to operate a business.

And I think...

What I realized really early on was I liked fast growing businesses and being part of them.

But what I realized and led to a lot of the work that I did was that really at the end of the day for a consumer business, what mattered was could you acquire customers cost effectively?

You'd hear a lot of times people, oh, there's someone who does this in this part of the country.

But if no one knows about them, that doesn't matter, right?

So the businesses that win in the long run figure out how to get customers cost effectively.

And that actually eventually led me into partner marketing and a bunch of different things.

But I think it was those insights, fast growing businesses, and then how do you win in that space and

I started doing that when the whole e-commerce digital DTC boom happened.

Yeah, I think I was probably always a marketer.

And so that just sort of became the intersection of the things that I focused on.

I think I was born that way.

And I ended up after college working at a strategy consulting firm and that started a business incubator project at it.

Yeah, that was right before the whole direct-to-consumer revolution.

From there, I went to an actual incubator and then a venture capital firm before going to operate a business.

And I remember when this business called CSN Stores was launching all these crazy different brands and 100 different brands.