Robert Glazer

And I think...

What I realized really early on was I liked fast growing businesses and being part of them.

And then it all became Wayfair and people were first selling stuff online.

But what I realized and led to a lot of the work that I did was that really at the end of the day for consumer business, what mattered was could you acquire customers cost effectively?

And...

And I got very into SEO initially.

And that was what led me to the product review site.

The Bobby's best stuff was figuring out how do you get people to your site and then how do you convert them to buy things elsewhere?

You'd hear a lot of times people, oh, there's someone who does this in this part of the country.

And that's where I first ran into affiliate marketing.

And I just became fascinated with it, but also found it ironic that it was so lowbrow when there was an opportunity for the enterprise segment to use the same model.

But if no one knows about them, that doesn't matter, right?

So the businesses that win in the long run figure out how to get customers cost effectively.

And that actually eventually led me into partner marketing and a bunch of different things.

But I think it was those insights, fast growing businesses, and then how do you win in that space and

I started doing that when the whole e-commerce digital DTC boom happened.

And so that just sort of became the intersection of the things that I focused on.

Yeah, that was right before the whole direct-to-consumer revolution.

I was always the person.

I had consumer reports.