Robert Glazer

And then the funny thing is people go to individual core values, they laugh at all the company stuff and roll their eyes.

And then if you look up core value exercises, you will find tons of one-word lists.

And so that's equally as garbage.

So I'm with all of you.

And when I talk about it, I'm like, look, throw out all of your definitions.

So here's my definition of actionable core values.

And I think that's kind of the difference.

And they can never be one word in my book because they just that doesn't work.

And we can talk about the two most popular one word ones, which are family and integrity and why those aren't core values.

But core values are simply the non-negotiable principles that guide your behavior and decisions.

Historically, people have been willing to lose their life over their values.

It's your red lines, if you're honest about them.

So a couple qualities.

They are intrinsic, not aspirational.

They reflect who you are, not who you wish you were.

A lot of people are trying to pick things that they want to be.

No, this is like, who are you?

What's your operating system?

They're consistent.

A core value should show up the same way in all areas of life, work, relationships, and personal decisions.