Robert Glazer

And I remember when this business called CSN Stores was launching all these crazy different brands and 100 different brands.

People would ask me for everything like, which TV did you buy?

Which whatever did you buy?

Like otherwise.

And so eventually I was like, this feels like a job.

And then it all became Wayfair and people were first selling stuff online.

So why don't I set up a website and I'll pick one thing for each category.

And...

And I got very into SEO initially.

And I started having kids.

And so people were like, okay, can I have your baby list and all this stuff?

And that's what led me to the product review site that Bobby's best stuff was figuring out how do you get people to your site and then how do you convert them to buy things elsewhere?

Also,

got a lot of interest in these lifecycle markets where the same people, whether it's weddings or babies or certain milestones, are going to be looking for the same things at the same period.

And that's where I first ran into affiliate marketing.

And I just became fascinated with it, but also found it ironic that it was so lowbrow when there was an opportunity for the enterprise segment to use the same model.

So I set up this newsletter, but then I also set up a website.

This was kind of the birth of SEO.

And I realized, oh, yeah, there's the thousand people I know, but there's the hundreds of thousands I don't know.

So how can I rank for these things?