Robert Glazer

So brands are excited to pay for marketing after they get a sale.

And so we are now over 300 people global.

We had about 40 people at the time, and we were all distributed.

We partnered with a private equity firm a few years ago, and we helped run some of the biggest programs in the world.

And

I decided to start this newsletter, which I changed the name or this note like five times.

It was a Friday thing.

And it was not about work.

It was not about our business.

It was about just getting better or something about improvement.

I didn't have the term building capacity at the time.

And I started just sending this note every Friday to our team.

And I honestly didn't think that anyone...

I was even reading it or cared, but people started to write back and they said, you know what?

I really love that.

Or I tried that or I did that.

Or actually I sent this to my brother.

I sent this to my husband.

He forwarded along and I was like, huh, I wonder if people outside the company would be interested in this.

Yeah.