Robert Glazer

You don't go to Google to be your search agency.

You really should keep your agency that's focused on ROI separate from your technology.

So brands are excited to pay for marketing after they get a sale.

And so we are now over 300 people global.

And we helped start this industry of independent agencies that manage technology.

We partnered with a private equity firm a few years ago, and we helped run some of the biggest programs in the world.

affiliate partner programs.

And we helped drive and expand that industry into the high-end white glove.

There was always the email offer, but this was the targets and the Ebays and the Ubers and people wanting to run very global, high-quality partner programs that had hundreds or thousands of partners in them.

Yeah.

So a couple of things.

I've identified my sort of core purpose is to share ideas and help people grow.

And so when I figure out something, I kind of want to share it.

And so building the company and trying to build a company that had a great culture and was a place I wanted to come to work every day, we broke a lot of rules and we did things differently and we felt like it really worked.

Yeah.

And the influencer stuff is now crossing into the partner stuff.

And when you think about, if you're an advertiser, you can buy a click or an impression.

And so I started writing about those things and talking about those things.

But if you can just pay on performance, if you could enable all of these people, and it's coming to podcast a little bit.

The big tipping point for me was after a leadership training, I was talking a lot about the importance of reading something positive in the morning and writing something positive in the morning.