Robert Glazer

And we helped start this industry of independent agencies that manage technology.

And they were making a ton of money.

And the program grew like crazy.

And eventually, they sold for hundreds of millions of dollars to Shutterfly.

affiliate partner programs.

And we helped drive and expand that industry into the high-end white glove.

And what happened was I was running that program and then I got another referral.

There was always the email offer, but this was the targets and the Ebays and the Ubers and people wanting to run very global, high-quality partner programs that had hundreds or thousands of partners in them.

And the people from that company, as happens in the Valley, they had great success and they went elsewhere.

And then people started calling and saying, can you do that same program we had at Tiny Prince?

And they had a wedding site, Wedding Paper Divas.

And so classic story, I did it and then I got one person to help me.

And then we...

Kind of went into the affiliate industry that was very focused on lowbrow, coupon, loyalty, no one having any clue where their partners were and did the first... Let's go find content partners and people related and build high quality programs and make sure there's no fraudsters in it.

And kind of this white glove program and...

At the time, most people was more in the weeds, but they went to their network and they got the technology and the agency.

Yeah, and the influencer stuff's now crossing into the partner stuff.

And when you think about, if you're an advertiser, you can buy a click or an impression.

And we basically said, you don't go to Facebook to be your Facebook agency for obviously reasons.

But if you can just pay on performance, if you could enable all of these people, and it's coming to podcast a little bit.