Robert Glazer

One of the things that I was doing incredibly well with was I had, I was working at a company, this company called Tiny Prince, which did the first high-end photo baby birth announcements.

And they had a wedding site, Wedding Paper Divas.

And so, classic story, I did it and then I got one person to help me.

And then we...

Kind of went into the affiliate industry that was very focused on lowbrow, coupon, loyalty, no one having any clue where their partners were and did the first... Let's go find content partners and people related and build high-quality programs and make sure there's no fraudsters in it.

And I hooked up with that company and I was their biggest affiliate.

And I went to the founder and I met him and I was like, because I worked at a business that was oriented around babies and parents.

I said, look, I'm doing all this and I'm brokering deals for you, but you could set up an actual affiliate program.

And kind of this white glove program and...

And he said, I have no clue how to do that.

At the time, most people's more in the weeds, but they went to their network and they got the technology and the agency.

And so I researched it and I was an affiliate, but I didn't know how to run a program.

And I was like, all right, I'll try to set this up for you.

And we basically said, you don't go to Facebook, you know, to be your Facebook agency for obviously reasons.

I looked around and some of the networks, what they were doing didn't make sense.

Everything was deals and coupons.

You don't go to Google to be your search agency.

And that program, we went out and we just found all these mom bloggers and baby bloggers.

You really should keep your agency that's focused on ROI separate from your technology.

And they love this product.