Robert Glazer

So a couple of things.

I've identified my sort of core purpose is to share ideas and help people grow.

I was at an EO, an entrepreneur's organization event.

And so when I figure out something, I kind of want to share it.

I was telling people as a best practice that this was something I did and I was getting good feedback.

And so building the company and trying to build a company that had a great culture and was a place I wanted to come to work every day, we broke a lot of rules and we did things differently and we felt like it really worked.

And they all said, oh, well, send it to us.

And so I threw them on there.

And three of them were like, this is great.

I'll just send this to my employees every week.

And the fourth one started his own and still does.

And so I started writing about those things and talking about those things.

And I said, huh, so maybe, I don't know, I'm managing this at BCC.

The big tipping point for me was after a leadership training, I was talking a lot about the importance of reading something positive in the morning and writing something positive in the morning.

People are asking me, I wonder if people would be interested in this outside the company.

So I took like 300 of my friends and family.

I created a newsletter list, but it just looked like a regular email.

We had about 40 people at the time, and we were all distributed.

I just couldn't manage it anymore.

I threw everyone on.