Robert Glazer

But people started to write back and they said, you know what?

And actually, that book was rejected, which turned out I went back and wrote the Elevate book.

I really love that.

Or I tried that.

Or I did that.

Or actually, I sent this to my brother.

So there's a whole story there.

I sent this to my husband.

But that simple email every Friday now built a multi-hundred thousand news.

He forwarded along.

And I was like, huh, I wonder if people outside the company would be interested in this.

I think I just looked like 140 countries now, people reading it every week.

I was at an EO, an entrepreneur's organization event.

I was telling people as a best practice that this was something I did and I was getting good feedback.

And they all said, oh, well, send it to us.

And so I threw them on there.

And three of them were like, this is great.

I'll just send this to my employees every week.

And the fourth one started his own and still does.

And I said, huh, so maybe, I don't know, I'm managing this to BCC.