Robert Glazer

People are asking me, I wonder if people would be interested in this outside the company.

So I took like 300 of my friends and family.

I created a newsletter list, but it just looked like a regular email.

I just couldn't manage it anymore.

I threw everyone on.

I waited for the hate mail, like, what the hell is this?

Take me off or otherwise.

But I kept getting great comments.

It kept getting forwarded.

So I called it Friday Forward.

You know, Steve Jobs had this quote about the dots connecting and only in reverse.

Three or four years later, I woke up and there's 100,000 people in 60 countries

So I went to school, super competitive business school.

signed up for this email every Friday, and I've been doing it for eight years.

I didn't get into the business school initially.

You can't really transfer, but I wanted to take advantage of it.

And so that led to a book sort of on the Friday forward.

And so I ended up creating my own major, focusing on the sort of team human behavior side and then the business fundamental stuff.

And actually, that book was rejected, which turned out I went back and wrote the Elevate book.

This may resonate with you deeply, but having now run professional services firm for over 20 years, all the business fundamental stuff is so... I could have been a psychologist and it would have been the sort of same background.