Robert Glazer

And when I had that definitive list, I started making a lot of changes in my personal life and in my business and doubling down on certain things and get rid of other things.

Having done a lot of this work on core values, and I think the compass within is, how do we figure out what it is that's most important to us so we can make decisions about what directions to go into and not to go into?

And when I was

Speaking, I think it was about three years ago, someone was reading my bio at the event and I chuckled because I realized that every single thing they read from that bio was after that 2013 event.

And I think a lot of people, like I said, they have a sense of their values, but they can't articulate them.

And if they can do that, that really is the compass.

Let's start with what a value is, I think, because then it helps.

So I think your core values are the non-negotiable principles that guide your behavior and decisions.

The origin story of this to me was in about 2013, I was at a leadership training right as I was building my company.

So it's important to understand they're intrinsic, not aspirational.

They reflect who you are and probably who you've always been.

And I thought it was gonna be a lot about how to lead externally.

They're consistent.

But really, it was two days of who are you and what do you value and you need to figure that out first.

They show up in all areas of your life, your relationship, personal decisions, and they're clarifying.

And I got a sense that I was very values-oriented, but I couldn't articulate what they were.

They help you make better decisions.

So the problem with these one-word values like integrity is it's really what's below integrity.

I probably said similar things that I hear people say now, like,

I've heard 10 different people tell me 10 different versions of integrity, and I'm sure it's more.