Robert Glazer

integrity and family and things that are one word that aren't very helpful.

So I went on like a three or six month journey to like figure out my core values.

But when I really ask them, what does integrity mean to you?

And they're like, your words should match your actions.

And when I had that definitive list, I started making a lot of changes in my personal life and in my business and doubling down on certain things and get rid of other things.

I'm like, that's a lot more specific.

And if you want to make a decision based on a core value, it's got to be worded in a way that you can say, I did that, or I didn't do that, or I can make a decision.

And when I was speaking, I think it was about three years ago, someone was reading my bio at the event.

Same with family.

And I chuckled because I realized that every single thing they read from that bio was after that 2013 event.

I'm like, okay, well, how does that help you as a leader?

How does that help you with your friends?

But when you ask someone, what does family mean to you?

And they means you always show up.

I'm like, oh, okay, now I understand probably how that impacts with your friends and otherwise.

So the problem with these one words is if you really want ones that are actionable, can help you with decision-making, one word isn't going to do that.

Let's start with what a value is, I think, because then it helps.

So I think your core values are the non-negotiable principles that guide your behavior and decisions.

So it's important to understand they're intrinsic, not aspirational.

They reflect who you are and probably who you've always been.