Robert Glazer

They're consistent.

They show up in all areas of your life, your relationship, personal decisions, and they're clarifying.

They help you make better decisions.

So the problem with these one-word values like integrity

is it's really what's below integrity.

I've heard 10 different people tell me 10 different versions of integrity, and I'm sure it's more.

Well, that's a key point.

But when I really ask them, what does integrity mean to you?

I think one of the biggest problems with society today, particularly with digital, is that people are willing to show up digitally and do things and say things that they would not do in person.

And they're like, your words should match your actions.

I'm like, that's a lot more specific.

And if you want to make a decision based on a core value...

it's gotta be worded in a way that you can say, I did that, or I didn't do that, or I can make a decision.

And if you want congruence and you want to feel good about yourself and what you do, you should be consistent.

Same with family.

So I agree with you.

Family, I'm like, okay, well, how does that help you as a leader?

When I did a branding exercise, my core values, they'll sound different.

How does that help you with your friends?

I mean, they're find a better way and share it, which is why I'm here today.