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Robert Smith

๐Ÿ‘ค Speaker
1160 total appearances

Appearances Over Time

Podcast Appearances

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Nobody's going to give him money yet, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

He's just some stoner with one video game in a bar.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Yes.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So he makes a move that has already come up a few times on our young show.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Your favorite?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Negative cash conversion cycle.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

The negative cash conversion cycle.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

He's able to sell games before he has to pay for the parts.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So the parts to make a game cost Atari like $300.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But crucially, they don't have to pay for those parts on delivery, right?

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They have like a month.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

So the parts come in.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Atari doesn't have to pay anything.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They put them together and sell the machine for $900.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And then a few months later, they have to pay $300.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

But meanwhile, they got the money from that machine.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They're growing.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

They're off and running.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

Now, other problem, classic scale problem, hiring.

SNAFU with Ed Helms
From Business History: How E.T. The Extra-Terresterial Destroyed Atari

And then one day, this like 19-year-old hippie kid walks in and he says he won't leave until they give him a job.