Robert Smith

And so they went to Gazar to ask for a better deal.

They were like, look, we're making these games.

They're making all this money.

Give us a better deal.

And Gazar said, no.

He's like, anybody can do that.

You know, you guys are just cranking out these things.

And so these game designers left, and they started their own video game company, not to make hardware, just to make games, which was not a thing yet, right?

They are inventing the standalone video game company.

And they create a company called Activision.

And Activision survives the crash of 83 and goes on to become one of the biggest video game companies in the world.

They create Call of Duty, this gigantic franchise.

They eventually merge with another company called Blizzard.

And in 2022, Activision Blizzard gets bought by Microsoft for $69 billion.

No.

Nice.

So, you know, when you look at the video game industry over the long arc, what you see is the companies that wind up dominating it are not media companies, right?

Basically, Nintendo, Sony, Microsoft.

These are all companies with very deep roots in electronics.

They are all, at some level, technology companies.