Robert Warner

And we knew agencies would buy this kind of thing because it helps them build lists of prospects.

It gives them a unique conversation to have.

So this is our promotion sequence.

Tuesday, we send out an email going, hey, we're running a webinar on Wednesday.

On Thursday, do you want to come?

We send another one on Wednesday, another one on Thursday.

And Thursday evening, we run the webinar.

Friday, we do a live encore.

And we were typically getting about 250, 300 people show up live to these webinars.

So we get a good crowd.

And we do replays over the weekend.

And we close it out on the Monday.

And as you can see here, what we did was we created a page with what we call the founder's offer.

And the big difference that we did that we do in all of our promotional activities is we have published prices on our website.

Our agency plan on our website is $397 a month.

And it was that price on day one, even though it was nothing like an agency-level product at that time.

Our webinar price is a bigger, better package for $197 a month.

And it has deadlines.

It has scarcity and urgency built into it.

And you'll see there we also had an annual plan, which I'll talk about in a moment.