Robert Warner

That, for us, was a big win because it allowed us to create some scarcity and urgency.

And here's what it did.

This is a screenshot straight from our Stripe account from last year.

We signed up 76 paying customers in seven days, collected 22K in cash,

And that cash came in part because nearly 10% of our buyers bought the annual plan.

I mean, that's a big commitment.

You're buying an annual plan from a product that's barely out of the box.

I mean, this thing was clearly very, very rough.

And yet, they bought it, and it nearly doubled our cash collection, which is kind of cool.

We'd immediately got a 12K MRR, and we'd done it all for a 5K build cost.

So as far as a scrappy launch goes, we didn't spend a year ideating.

We didn't spend a year planning.

We didn't do customer research interviews.

Anything that normal, grown-up SaaS does, we did none of that.

All we had was a really unique idea that we knew solved a problem that we'd seen in our market for 15 years, and nobody had solved.

So that was how we got it started.

We then went into...

As I said, we were selling our agency at the time, so we were kind of not really focused on growing this product.

It was nice MRR at the time, but that's all it was.

So what did we do?