Robert Warner

That hurt.

That wasn't a nice moment.

It's like, oh, great.

All our MRRs gone on Amazon.

We need to probably redesign that fairly quickly.

Otherwise, we've just generated ourselves a huge problem.

So we did.

And we were using it every day to build new hooks and new marketing angles.

And that's really where Joe comes into this in terms of capturing those thoughts, those ideas that people were creating.

And those angles that came out of that, for example, were people going, hey, I work with franchises in multiple locations.

We can see which franchisees are advertising outside of their designated zip codes and breaking the franchise rules.

We can now enforce compliance on something we could never enforce before.

And we're going like...

That's a cool idea.

Yeah.

Well done.

Thank you.

You've just done our marketing job for us because we didn't ever think that.

You know, we were getting users sending in videos of their SOPs for how they were using it in marketing.

It's like, great, we've now got another marketing angle.