Robert Warner
👤 SpeakerAppearances Over Time
Podcast Appearances
This is nice.
And Joe and I went, there might be something in this.
This is really useful data.
If we need it, we can't get it anywhere else.
then nobody else can either.
So let's take a look.
What can we do with it?
And we realized very quickly we'd got this unique piece.
And the unique piece was real-time complete data.
For every one advertiser our competitors were finding, we were finding 10.
We were literally 10x more data than they were.
So what we did was we built that into kind of marketing angles.
We said, if you know how your competitors are behaving, then this is how you can behave.
This is how you can get ahead.
This is how you can wow prospects.
And we built a marketing argument much more comprehensively than we built the product.
And then, I said that was March.
July the 2nd, we opened the doors to our first customers.
So what's that?
12, 13 weeks, something of that kind.