Robert

They were encouraged to improve their facial structure through mewing and jaw surgery so they could mog others.

Even once the incel subreddits were eventually shut down by Reddit, forums like RateMe continued to normalize incel jargon and...

Mewing is basically putting your tongue in a specific place so that like your jaw is more prominent.

They believe that like breathing through your mouth leads to you having like a smaller jaw and stuff like that.

So fun fact about this.

Mewing is actually like I believe it technically is like an orthodontic.

measure by a guy whose last name was Mew.

So I have a lot of jaw issues and I had an appliance that broke because I've been grinding my teeth so much and I can't afford to get a new one until after the campaign.

So technically at night when I'm trying to make sure my jaw is in the right place, that's technically mewing.

Yeah, yeah, exactly.

It is a real thing.

I'm always mewing to Mog Ben when we go to sleep, you know?

Yes, we will talk about the style and the success, but we are also talking about the pressure, the expectations, and the real work with the women shaping culture right now.

So Adam goes on to note that ironically, looks maxing and a lot of its terms and ideas get brought to TikTok first, probably by young women who had picked up the terminology from Rate Me and similar subreddits.

Beauty influencers start adopting a lot of these terms in order to rate each other on their application of eyeliner or whatever, right?

Oh, this did a good job of reducing the interocular distance or whatever.

You know, like that's the way in which it's being used.

Often this is ironic and satiric, right?

Like these ladies are kind of making fun of this stuff, right?

And kind of making fun of themselves a little gently.