Robert

But it's also done genuinely sometimes.

And it doesn't really matter whether it's being done ironically or genuinely in any individual case.

The words and some of the concepts are spreading.

No.

Well, and it's, you know, again, most, I'm not trying to blame either, like fucking some beauty influencers using these terms because they're funny.

It's not bad.

It's just, it also is part of this process by which these terms get more normalized and it does increase the reach of some of this stuff.

And a lot of these people probably don't even know where a lot of these terms entered the vernacular for the first time.

Who's doing that kind of research?

It's just something you saw online.

It just seems like organically changing terminology.

Yeah.

Now, while in-cell terms and phrases are taking off with normies, looks maxing grows increasingly popular.

The dedicated true cell communities online are also getting more toxic at this point in time, right?

These are the guys who reject looks maxing.

These are the guys who believe I'm doomed because I'm just too ugly to be helped.

Per that study from the Australian Strategic Policy Institute, quote, By 2016, incel forums had largely moved away from the red pill philosophy towards the black pill.

That shift coincided with a sharp increase in the toxicity of the language used in these forums, a phenomenon that was measured by the Google-developed machine learning tool Perspective API in 2021.

And we're not going to be talking a lot about kind of what happens to the black-pilled incels, you know, after this point, but I don't want to leave them out entirely because periodically you do see gasps from that community that go viral for something besides mass murder.

One of the weirdest examples of this is the so-called Oxford study meme.