Robert

Is this shift from, well, I'm a gross man and I'll joke about knocking a lady out, but fundamentally I want to know what women want.

And by the time you hit 2005 or so, women don't want things anymore.

Women respond to inputs like a video game, right?

That's the big first shift that we have to make before we can get to incel.

And I think that's an important point.

Ew.

Yeah, it's gross.

But this is also, you know, a big part of where terms like alpha come from, right?

Like early pickup artistry starts reintroducing that concept, which is based on a misunderstanding of how wolves work, right?

And that's all of like pickup artistry.

It's a bunch of hacks and cognitive tricks and like psychological phenomena that is supposed to work for these kind of elaborate contrived reasons they come up with.

So we'll talk about what happens to this first and second generation of pickup artists and kind of like how that feeds into the incel community later.

But first, let's feed you to our advertisers.

I said, I need you to tell me exactly what you're doing.

And immediately, the mask came off.

You're supposed to be safe.

Charlie was an example of power.

They had to crush him.

Hi, I'm Bob Pittman, Chairman and CEO of iHeartMedia, and I'm kicking off a brand new season of my podcast, Math & Magic, Stories from the Frontiers of Marketing.

Math & Magic takes you behind the scenes of the biggest businesses and industries while sharing insights from the smartest minds in marketing.