Robin White
speaker
10 appearances
1 recordings
1 series
first heard Nov 2011
last heard Nov 2011
Robin White’s voice in public audio — every appearance, attributed to the second.
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Appearances
First of all, faces.
Your brain is wired up to recognise faces, not names.
You can look at about 20,000 faces in a row before you make a mistake, saying, have I seen that face before?
So when our ad was actually put through BrainScanner, the facial recognition system in the brain almost went, you know, blue, seeing our two faces with the moustaches on them.
So it was deeply branded.
So you've got the branding, but does it make people like you?
It doesn't make people like you, it's just recall.
So the next thing we needed to do was, it's well known, that music is the fastest way to get to the amygdala.
The amygdala is the part of the brain in between our ears.
It runs our emotions, and music is like an express train straight to the amygdala.
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