Romain Torres
speaker
95 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Romain Torres’s voice in public audio — every appearance, attributed to the second.
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Yeah. All right. Let's do it. Have you seen this new Verse app that was popping this week?
Tell me more. Yeah. So to me, this app is kind of interesting because I'm not sure I can even easily describe what it does. And I feel so old saying that. But basically, it's an app that transforms the playlist, like a Spotify playlist, into something visual.
And they do these beautiful covers where you see a kid who would have designed his wall in his house with a couple of posters and stuff like that. And he does it from a link, basically from a Spotify link. And it recently popped up on TikTok. It was super viral. And to me, there are a lot of interesting insights from this one.
One, it's very hard to come up with a way to consistently come up with good ideas, because this one is so unique, such a unique idea. The second one is this app does something that is very that is very important when you are thinking about a new app idea, is that they embedded the marketing flow inside the concept of the app itself.
So basically, when you create this wall with the app, and I don't even know how to call it. I think they call it vision boards. with the Spotify link, then what to do next with it. And the next step is basically to share it with your friend, either share it directly through iMessage with the link. And they did this very well done invite flow where you can show the exact app
like the design that you have made, and send it to your friends. Or even through TikTok, because kids, those days, they are creating more and more content. And they are on TikTok themselves. And it's very easy to share those on TikTok. So I think it's a very good example of an app that, from day one, and they were released early September. I was checking on Sensor Tower. The app just got released.
And they already got millions of visitors on the website, and it's just the beginning. And yeah, it shows how important it is to think about the marketing funnel when you do an app, even before building new features and building the products.
100%. And actually, I think it would be more relevant to talk about that because that's exactly what I did in my previous company. We did an intermittent fasting app, like other apps that were nothing revolutionizing. that already had a little bit of competition, but we executed the product and the growth very well.
And yeah, so let's jump into it and share how you can embed AI to do that and to grow faster. There are two things you need to nail when you do an app and it's the product, like the onboarding flow, the actual product after the paywall and the gross. And in our previous company with my co-founder Dylan, what we did is we clearly separated the role.
He was in charge of building a good product and I was in charge of growing the product.
If you need those two things, then you have a chance of making a very profitable app, which is why it's such a beautiful business. You don't need a big team to grow that. And I think AI can help you in... both of the things. It can help you with the product development. I've seen a ton of kids learn how to code app with ChatGPT. And let's share my screen and show you one example of that.
They basically learned how to code in maybe three weeks or six weeks and build an app that was literally making millions of yearly revenue. And then they use the AI too to grow the app. So let's share my screen and show you one example of that. So the first app I had in mind is Umacs. You probably have heard of this one already. And I think he's 21, 22 years old.
It's a very smart kid who basically taught himself how to code with ChatGPT and released the app. And the app is super simple. And actually, it's by design, obviously, because he didn't have the skill to make a complex app. But it's actually something you are looking to do. when you do this kind of app because you want the flow to be as straightforward as possible.
So people only have one thing to do in the app, which is use the core feature and then proceed to the payment. So yeah, this one is very interesting because they grew with... organic TikTok. So basically what it means is they developed the app and then they found very small creators to promote the app on TikTok, Instagram, and make viral videos. So we can go into the details of that if you like.
That's one of the ways you can grow a mobile app. I think there are three main ways to grow a mobile app. The first one is TikTok organic, like these guys. And I can show you a ton of other examples of people who did very well with this strategy.
The other method, which is the one that we use in our previous company, and that I'm going to show you a couple of examples too, which usually are the biggest companies in terms of revenue, is are the paid ads strategy. So basically, you make an app, and then you do very good ads for Facebook ads, TikTok ads, Google ads. And the third way is Apple Search.
So it's either ASO, Apple Search Optimization, or ASA, which is Apple Search Ads. And it's basically the search result when you type for a keyword in the App Store. And it's also a very good way to grow an app. And I can show you a couple of examples of that too.
And lastly, maybe one last strategy, which is more of the verse strategy, which is not the one I know the most, but the strategy is basically virality, like having embedded in the flow, like an invite flow that is very well done. Some people on Twitter like Nikita do this, they are the masters of this.
I don't really master this way of doing it, but it's also, and usually they feed the product with initial traction through one of the three methods I told you, and then it's like, uh, catch the fire. Uh, it's sort of fire for, for the app to grow virally, which is like something that is really beautiful to which happened to the verse app. Uh, but yeah, I think those are the three main ways.
What do you want to do? Do you want me to go through every single example for every single strategy?
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