Romaine Bostick

First, it's a long lasting partnership with Burberry that we're very proud of.

We've been navigating.

It's two heritage brands with a strong legacy.

I think they're 170 years old.

We're 150 years old.

It's a very long history, long legacy.

And we're both working on reinventing the future of this brand and preparing the future.

So that's really, really amazing.

But you're right.

There are a lot of, you know, it's two icons united together about storytelling, about heritage, but also about innovation.

This is really what we're building.

I think it's really about coming back to the origins.

What we want to build right now with the team is actually rebuilding the next golden age of Bloomingdale's.

We heard a lot about Bloomingdale's in the 70s, in the 80s, when it was really the place to go.

And actually, right now, what we're trying to build is really recreating this destination, Bloomingdale's.

And we're an icon, but we have to reinvent ourselves.

It's also what Josh is doing with Burberry.

This is what we're aiming to do at Bloomingdale's.

with one key focus is actually enhancing, bringing back customer experience, customer delight in our stores, and really based on building relationship, connections, etc.

This is what is making us different.