Romaine Bostick

Now people are browsing, exploring online.

They want also some inspiration.

This is why also we're evolving our digital platform to be a bit more editorial, more inspirational.

And then it's very complementary to the store experience.

What matters is to have a perfect alignment between your digital platform, social medias, e-commerce platform, app,

and your physical experience, that's what really matters because it's part of the same story.

So people are browsing, looking online, then coming to stores, sometimes shopping in the store, sometimes shopping back online, but it's a very seamless experience and this is really what matters.

I think, you know, it's a, yes, holiday moment is a special moment.

And when you love Department Store, you love that moment.

This is the moment where actually customers, brand partners, colleagues are all together and celebrating this great moment.

This is the peak season in terms of sales, but it is the peak season in terms of experience, in terms of joy.

And this is what we want to bring to our customers.

Ultimately, we're selling products that people don't really need, so they feel good and we want them to feel good.

So it's such a great moment.

But actually, the momentum that we're saying didn't start for holiday.

It started, you know, months and years ago, and we just keep the pace right now.

So we have new events, we have new marketing activation that are coming.

We have new brands coming in the store right now.

We have new ideas.

So I think it's just a kickoff of what's coming.