Ron Alford

Y'all, my computer screen, man, no way would there be a notification pop up that would somehow take a little bit of my momentum or my inertia or my focus away from our conversation. Just the blinders. I'm more and more and more fascinated with that concept. And I love studying it with people.

Y'all, my computer screen, man, no way would there be a notification pop up that would somehow take a little bit of my momentum or my inertia or my focus away from our conversation. Just the blinders. I'm more and more and more fascinated with that concept. And I love studying it with people.

Yeah, I think just anything that's principles, like to me, trends come and go, right? Fads come and go. 30-day diets and clothing styles. I have a lot of old pictures of clothes that sure are not in style, right? But principles are just, they're the rock.

Yeah, I think just anything that's principles, like to me, trends come and go, right? Fads come and go. 30-day diets and clothing styles. I have a lot of old pictures of clothes that sure are not in style, right? But principles are just, they're the rock.

I really believe the character traits that I want to be known for, the character traits that I wanted this book to be about and the principles I wanted to be centered on and really the principles that represent Southwestern. This isn't my book. I worked hard to put a lot into it, but this is stuff that thankfully Southwestern has given me over 30 years.

I really believe the character traits that I want to be known for, the character traits that I wanted this book to be about and the principles I wanted to be centered on and really the principles that represent Southwestern. This isn't my book. I worked hard to put a lot into it, but this is stuff that thankfully Southwestern has given me over 30 years.

And so that was really important as well, is that making sure anything we really dove into was things that were going to last. Things like vision, right? Having a purpose for one's life is not a come and go topic. It's been since the beginning of time and will always be, right? Things like belief systems and really rewiring thoughts and being hyper aware of the thoughts running through my head.

And so that was really important as well, is that making sure anything we really dove into was things that were going to last. Things like vision, right? Having a purpose for one's life is not a come and go topic. It's been since the beginning of time and will always be, right? Things like belief systems and really rewiring thoughts and being hyper aware of the thoughts running through my head.

And how do I reframe beliefs and not let my story go into a negative way? Those are principles that are going to be truths, right? I call them truths versus lies. I unfortunately, like any human, pick up on a lie frequently and my mind starts doubting and doubting.

And how do I reframe beliefs and not let my story go into a negative way? Those are principles that are going to be truths, right? I call them truths versus lies. I unfortunately, like any human, pick up on a lie frequently and my mind starts doubting and doubting.

feeling blame and feeling worry and anxiety and but these are truths that bring my mind back to center i love that yeah then and then we just wanted a fun mix of you know some personal stories of course and examples and but then a lot of his history right we learn from history so a lot of historical whether it's data and studies and and actual case studies but but history that kind of backs up a lot of these principles of how important they are to our lives

feeling blame and feeling worry and anxiety and but these are truths that bring my mind back to center i love that yeah then and then we just wanted a fun mix of you know some personal stories of course and examples and but then a lot of his history right we learn from history so a lot of historical whether it's data and studies and and actual case studies but but history that kind of backs up a lot of these principles of how important they are to our lives

Well, clients were top of mind through a lot of this. And a lot of them are in sales. A lot of them are in leadership. Some of them lead small teams. Some of them lead companies. But at the end of the day, there are people that struggle with time. How do I plan my time more effectively? How do I manage my time more effectively? How do I have boundaries?

Well, clients were top of mind through a lot of this. And a lot of them are in sales. A lot of them are in leadership. Some of them lead small teams. Some of them lead companies. But at the end of the day, there are people that struggle with time. How do I plan my time more effectively? How do I manage my time more effectively? How do I have boundaries?

And there are people that struggle with the emotional side of being people pleasers or being control freaks. Just because you've got a brilliant resume and all these accolades and all these certifications doesn't mean you don't get humbled daily. We'll put it that way.

And there are people that struggle with the emotional side of being people pleasers or being control freaks. Just because you've got a brilliant resume and all these accolades and all these certifications doesn't mean you don't get humbled daily. We'll put it that way.

And again, stuff that people can use, not just in the boardroom, but things they could use when they go home with their own children or when they have their own routines or their own quiet time where they're wrestling with their thoughts. So that was who it was written for.

And again, stuff that people can use, not just in the boardroom, but things they could use when they go home with their own children or when they have their own routines or their own quiet time where they're wrestling with their thoughts. So that was who it was written for.

it crushes your soul it's so good for me to get out there and just get beaten and i don't know any other pretty way to say it man you remember those moments where you were so depleted okay you take some breaths you take a minute you recollect your thoughts your mind re-centers you're reinvigorated you keep rallying and i welcome that i want to be in areas where i feel pressure

it crushes your soul it's so good for me to get out there and just get beaten and i don't know any other pretty way to say it man you remember those moments where you were so depleted okay you take some breaths you take a minute you recollect your thoughts your mind re-centers you're reinvigorated you keep rallying and i welcome that i want to be in areas where i feel pressure