Ron Alford

There were some very specific updates that we wanted to work on. And the goal was to take this from really good to great. The overriding theme is impact. What does significance really mean? The character traits that I want to be known for, that I wanted this book to be about. Things like vision, having a purpose for one's life. Things like, how do I plan my time more effectively?

There were some very specific updates that we wanted to work on. And the goal was to take this from really good to great. The overriding theme is impact. What does significance really mean? The character traits that I want to be known for, that I wanted this book to be about. Things like vision, having a purpose for one's life. Things like, how do I plan my time more effectively?

How do I have boundaries? Things like, how do I reframe beliefs? These are truths that bring my mind back to center. Stuff that people can use not just in the boardroom, but things they can use when they go home with their own children. or when they have their own routines or their own quiet time where they're wrestling with their thoughts.

How do I have boundaries? Things like, how do I reframe beliefs? These are truths that bring my mind back to center. Stuff that people can use not just in the boardroom, but things they can use when they go home with their own children. or when they have their own routines or their own quiet time where they're wrestling with their thoughts.

Yeah, it's such an interesting thing how gut feelings happen. I remember walking into a running store. You just get some shoes, not thinking much of it. My whole life was basketball, football, just more team sports. And I saw this fundraiser for the Leukemia Lymphoma Society where you can do a triathlon.

Yeah, it's such an interesting thing how gut feelings happen. I remember walking into a running store. You just get some shoes, not thinking much of it. My whole life was basketball, football, just more team sports. And I saw this fundraiser for the Leukemia Lymphoma Society where you can do a triathlon.

You can go to Kona, Hawaii with a group of people you don't know and raise, I believe it was six and a half thousand to go to Hawaii and do this triathlon, this Olympic distance triathlon. And I didn't have a bike. I didn't really run other than to score a basket or a touchdown. And I just thought, man, that'd be neat. I was getting a little older and team sports weren't the thing anymore.

You can go to Kona, Hawaii with a group of people you don't know and raise, I believe it was six and a half thousand to go to Hawaii and do this triathlon, this Olympic distance triathlon. And I didn't have a bike. I didn't really run other than to score a basket or a touchdown. And I just thought, man, that'd be neat. I was getting a little older and team sports weren't the thing anymore.

And I remember fundraising for that and falling in love with the whole philanthropic side of what we were doing there. But then also the actual race itself and the endurance side of it and just really what it took to prepare there. And so after doing the race, I thought, oh, the biking was cool. The swimming was cool, but man, the running part was awesome.

And I remember fundraising for that and falling in love with the whole philanthropic side of what we were doing there. But then also the actual race itself and the endurance side of it and just really what it took to prepare there. And so after doing the race, I thought, oh, the biking was cool. The swimming was cool, but man, the running part was awesome.

And so that, that started a series of like, okay, well, let's see what these half marathons and marathons and these things are like. And finally got into some, some trail stuff where you're not as consumed with the watch. You can't really, you know, when you're going up a mountain or doing technical single track, you know, you can have an 18 minute downhill mile that changes everything.

And so that, that started a series of like, okay, well, let's see what these half marathons and marathons and these things are like. And finally got into some, some trail stuff where you're not as consumed with the watch. You can't really, you know, when you're going up a mountain or doing technical single track, you know, you can have an 18 minute downhill mile that changes everything.

So that's kind of where the running part started and how I've more fallen in love with the distance endurance side of it. And to date, like roughly how many ultras have you run? So in actual events, roughly 20. Things I've done more on my own, yeah, I'd say 35, 40. How do you run it to your book where you're finding possible?

So that's kind of where the running part started and how I've more fallen in love with the distance endurance side of it. And to date, like roughly how many ultras have you run? So in actual events, roughly 20. Things I've done more on my own, yeah, I'd say 35, 40. How do you run it to your book where you're finding possible?

Anything typically 50K or above. So anything technically longer than a marathon, longer than 26.2. So 50K is 31 miles. But the thing about ultras is they are usually in mountains or deep trails, or they're not your typical road kind of terrain. Obviously, the book, I'm sure we'll talk more about it, but it alludes to belief barriers. It alludes to unconditional confidence.

Anything typically 50K or above. So anything technically longer than a marathon, longer than 26.2. So 50K is 31 miles. But the thing about ultras is they are usually in mountains or deep trails, or they're not your typical road kind of terrain. Obviously, the book, I'm sure we'll talk more about it, but it alludes to belief barriers. It alludes to unconditional confidence.

Running humbles any person. It crushes your soul. It's so good for me to get out there and just go. get beaten. And I don't know any other pretty way to say it. Man, you remember those moments where you were so depleted, your legs were shot, you could hardly move, the cramps were in.

Running humbles any person. It crushes your soul. It's so good for me to get out there and just go. get beaten. And I don't know any other pretty way to say it. Man, you remember those moments where you were so depleted, your legs were shot, you could hardly move, the cramps were in.

You take some breaths, you take a minute, you recollect your thoughts, your mind re-centers, and suddenly your body follows your mind. 10 miles later, you're eating snacks, you're reinvigorated, you keep rallying. I would say the other part of it is just in a world where it's If you're in business, if you have multiple kids like I do, I'm in a blended family, we all have stress environments.

You take some breaths, you take a minute, you recollect your thoughts, your mind re-centers, and suddenly your body follows your mind. 10 miles later, you're eating snacks, you're reinvigorated, you keep rallying. I would say the other part of it is just in a world where it's If you're in business, if you have multiple kids like I do, I'm in a blended family, we all have stress environments.