Ron Bender

speaker

276 appearances 2 recordings 1 series first heard Dec 2023 last heard Feb 2024

Ron Bender’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Ron Bender and Threshold Brands: Opening Doors to Better Lifestyles! · 6 Dec 2023 podcast

Every time we buy a brand or we acquire a brand, there's a brand leader who runs that brand and is responsible for the growth and the

operations and the profitability, of course, of the franchisees in that brand.

There's all the support teams under them.

It's just, it's amazing.

Well, I work across all the brands and my marketing team and the data analytics and reporting director work all brands.

And then each of the franchise development sales managers works one brand or in a

They are the experts on the brand.

I can certainly talk all the brands.

I work with the broker networks and all through their franchise industry as the primary liaison between Threshold and the rest of the industry.

So I educate the brokers on all the brands, but characteristically, a franchise sales manager is...

more an expert and they work with the candidates to get those candidates educated correctly.

Well, I'll tell you, it's going crazy.

When I go to an event, you know, I've been to a lot of the franchise consultant conferences here recently the last year.

several months.

And it's astounding.

There are huge groups, these platform companies, you know, of course, neighborlies there with their 20 something brands and authority brands and threshold and now empower and horsepower.

And oh, my gosh.

And then, of course, there's the big FSOs.

And, you know, they're not they don't own and operate these brands that they rep, but they do consolidate a lot of the franchise sales and the marketing and a bunch of the other services there.

So, I mean, the whole industry has changed.

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