Ron Feldman
speaker
3,922 appearances
11 recordings
1 series
first heard Jun 2010
last heard Dec 2020
Ron Feldman’s voice in public audio — every appearance, attributed to the second.
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Appearances
So you really have to tell your story through your documents.
And it's the same thing we say to franchisees when they're going to borrow money.
Your documents have to tell your story.
And if you can't do that, you have to have a toolkit to do that or hire somebody to write it for you.
What I do in Franchise America Finance is we're a program lender where we actually look at the brand individually
We say we like your brand.
We want to give money to your franchisee or lend money, not give money, to your franchisees.
We want to get repaid.
And we're going to allocate X dollars to your brand for your franchisees.
We're going to create a lending program for your franchisees.
The program lender model works in well-established brands, 100-plus units.
One of our litmus tests is we call it royalty self-sufficiency.
In other words, their royalty income has to cover 100% of their operations.
We don't want to lend money to a franchisor who needs that $45,000 franchise fee to make payroll.
So that's kind of what a program lender is.
A transactional lender is the local community bank or regional bank where the person in that community comes in and says, I want to apply for a loan to open a Goddard school.
And
They will then start from there.
So one is franchisor-initiated and one is franchisee-initiated.
It's probably the easiest way to say that.
Showing 1881–1900 of 3,922 · page 95 of 197
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