Ron Jacobson

Of course.

So I started Rockerbox just about three years ago.

We're an online marketing technology company.

Just around nine months ago, based off a lot of customer feedback, we actually launched a secondary offering, Hindsight, which is an off-site analytics platform.

And it's complementary to our main business.

So our main business, Rockerbox, we work with a bunch of brands and agencies running advertising campaigns.

And Hindsight is an analytic platform helping companies to better understand who their customers are.

Part of the same company.

We branch off hindsight onto its own destination URL, primarily just for marketing reasons, made it easier to message the product.

Sure.

So we started the company in early 2014.

We're 18 folks today.

High-level Rockerbox was founded under this idea that recent user behavior is extremely interesting.

This idea of what has someone done online in the last 30, 60, 90 minutes.

And we go to marketers and help them actually try to acquire customers by targeting users based off this recent user behavior.

And that was really the genesis of Rockerbox.

So we have various partnerships with publishers, some third-party data providers, basically enables us to look at any user and get a sense of what that recent browsing behavior is.

Yeah, that's definitely it.

Similarly, things along the lines of why don't we find somebody who spent 20 of the last 30 minutes researching travel?

That's a really high intent customer right now.