Ron Jacobson

We want to target them very, very heavily right now.

A day later when that person is researching taxes, no point in getting in front of them at that moment.

Well, at the end of the day, we're running advertising campaigns.

So our inclined advertisers are looking to spend money on publishers.

We're just trying to find the behaviors of users that indicate that they should be spending that money.

So when we find a person whose recent behavior is very high intending, we'll bid very, very high, extremely high CPMs, which make publishers happy.

So that's exactly corridor technology.

Through all these partnerships, we're able to uncover for that user behind impression A, where do we see that person browsing in that 10, 20, 30 minute beforehand?

And sticking with a travel example, if that person spent 20 to the last 30 minutes across a wide range of travel blogs and things like that, we'll continually bid higher and higher for that travel advertiser.

2015 was just under two.

Last year was just about four, and we'll probably do just about eight this year.

As of today, it's probably net 10% of our media business.

It's growing really fast.

So it's really fun because a lot of our clients are working on the advertising side.

They're actually looking to take more of the advertising in-house.

They want to sort of own that.

With hindsight, we can help them better understand where they should be serving their media, whether or not it's with Rockerbox.

So it's a great way for us to basically work with clients, whether or not they're looking for somebody like a Rockerbox to manage campaigns, we can help them out.

If they want to do it themselves, we can enable that as well.

I wish.