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Ron Jacobson

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

We're very back heavy of the year for the company.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Yeah, Q3, Q4 is huge for us.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Okay, makes sense.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

We generally do around 70% of our revenue Q3, Q4.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Just about.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

But projections are all aligned towards that eight number.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

I think we worked with just over 50 last year.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Exactly, exactly, which is very different than the hindsight business that we're going to.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Nine months ago.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

So we're just about 12, 13 customers.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

MRR is just around 16, 17K.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Okay.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

And that price point keeps going up over time.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

I mean, I can name some customers we have.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

We're working with like Vimeo, with Vanguard, with Lowe's.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Just general examples are this idea of if you as a company had a better sense of what your visitors to your site were doing before and after they arrived on your site, how would you leverage that information?

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

And that's exactly what Hindsight's enabling.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Today, as a company, you're limited to just knowing the referrer.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

So somebody might be researching you for 30 minutes.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

29 minutes of that is currently a black box.