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Ron Jacobson

๐Ÿ‘ค Speaker
125 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

With hindsight, we sort of open that window for you.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

So it's amazing for marketing, where to spend your money, what collateral to make, what content to make, that sort of thing.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

It's still too early to figure that out.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

No churn yet, sir.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

No.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

We do have some no-touch sales, but I think those are customers I shouldn't be working with anyway.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

What I learned on the media side of the business was that a lot of the smaller companies are just not, they're not in a position where they can actually scale.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

And those customers are not the customers I want to be spending my time with.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

So the price point is a good way just to filter out, you know, customers I think would be those ones that would be churning.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Yeah, it's the sort of thing where I've actually been debating a lot doing more ABCD testing on that, but we're, you know, we're still too early to actually get there.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Some are focused on Hindsight exclusively.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

How many?

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

I guess four or five.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Mostly engineers.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

One person sort of running it from the business perspective and one sort of customer success manager.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

The whole team is in New York City.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

We're in Little Italy.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

So if you ever want some pasta in New York, come visit Rockerbox.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

Uh, yeah.

SaaS Interviews with CEOs, Startups, Founders
824: Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product

So it's self-funded based off of rocker box and the capital we raised for rocker box.