Ron Jones

Yeah.

Um, I don't know exactly how much he paid for it.

I know it's some multiple of earnings, right?

But yeah, but that closed about Q4 2020.

So it's shadow equity.

You have someone on recently that had the same setup.

It seems to be, you know, pretty common in like a private investor, private equity kind of situation, but it's shadow equity, 20%.

Right.

Liquidity event triggers it, and that's how shadow equity will work.

19 full-time, about six product and engineering, and those are all brought on in 2021 to help build everything that we're about to release, right?

And then the rest of the seven content, so there's also researchers, analysts, writers, right?

So they focus on building the actual insights, producing that.

The rest of us wear multiple hats across different growth functions.

So customer success, marketing, support.

And another important distinction is that there's no salespeople, right?

I mean, I would hate to venture into like the, hey, we were product led before it was cool kind of thing, but

it's grown organically from the start.

So we've just now started experimenting with paid advertising.

Jury's still out.

Just about $1,500, just to try, just to see what kind of things happen.