Ron Robinson

speaker

259 appearances 1 recordings 1 series first heard Jun 2025 last heard Jun 2025

Ron Robinson’s voice in public audio — every appearance, attributed to the second.

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So at that time, consumers were buying black.

Retailers were giving shelf space to brands of color, elevating them.

highlighting them, and then every year since there's been this less and less support for that.

So I think what I tell entrepreneurs now is that you've got to have a clear really product proposition or brand proposition.

What makes you relevant?

What do you have to offer that people are asking for?

and really hone in on creating that point of difference.

And brand building, that's just about the ongoing marketing effort of talking about why you're unique and different.

Why is your brand ethos and essence special and relevant?

Well, I think this could be a little controversial, but I think we can't play in identity, even in beauty.

I think we have to rely on our products and our brand being relevant, needed, and delivering results.

And that's what I've always stood for with my brand.

I'm a cosmetic chemist.

I'm about science.

I'm an expert in my field.

And I double down there and really communicate and educate.

So my recommendation to brands is to find your unique point of difference.

Don't play identity because we don't know where that's going to be.

In this administration, it's

It's basically been cut out.

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