Ron White

making cold calls all day, renting room at the Holiday Inn, signing people in when they arrive, making sure they got their name badge, none of that anymore.

And that speech changed everything for me because I realized I could switch my business model.

And that's when really my business changed because then I could just focus on what I'm good at.

And what am I good at?

Demonstrating the power of the trained memory and showing that anybody can do it and then teach other people to do it.

I mean, so what else did you need to focus on?

At that point, there was a guy named Billy Burden, and I don't know if Billy Burden's still alive or not, but he was one of the leaders in the memory world at the time.

And I called him up on the phone, and I said, Billy, I'm a 25-year-old guy.

I'm doing memory training.

What advice could you give me?"

He was very, very generous, considering I just told him, I am starting in your industry.

Now he was maybe getting near retirement age, but I was still telling him I was, I mean, probably he didn't fear me either, right?

But he was still very generous and kind to me.

He said, Ron, these are the things I will do.

And then he told me one thing that really changed everything for me.

He said,

when you get done with your seminar, people are going to want to learn more.

You need to have something for them to take with them.

That's crucial.

I said, what do I do?