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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Or you turn up late and someone like, assuming you're not a psycho because you're Canadian.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So, you know, that's probably my default.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Relatively low.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We're too polite.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You're too polite.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Exactly.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Yes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It'd be too tiring to be a psychopath in Canada, wouldn't it?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Super me.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'm sorry.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I shouldn't have been here.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

My fault.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I got in the way of your suit.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The psychopath will lose his rag and can't control this.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And likewise, if you turn up late, there's a chance they'll go, look, I've been sitting on my own like an idiot for 15 minutes.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Whereas you and I would go, oh, I know, I only just got here myself.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

The traffic's terrible.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We don't fully know, you see, the value of what is going on

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

in using a personal quality as a proxy for a decision which is simply too complicated to legalize or to reduce to numbers.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Also, it is, I'll completely agree, in economic terms, it's suboptimal.