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Rory Sutherland

๐Ÿ‘ค Speaker
2264 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

It's not manipulation.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Be careful of that.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Because, no, no, no.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I think we've got to be really careful here.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

One thing might be that a genuine cold-blooded psychopath would intentionally...

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Now, I might find it difficult.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

This is a Jeffrey Miller theory that if you're on a first date, there's an element where apparently it's a long time.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I've been married for 30 something years.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But women on a first date will turn up a bit late or do something a little bit annoying.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And Miller's theory is that it's a psychopath detection test.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Interesting.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So, you know, one of the worst things that can happen to women is to get into a relationship with someone who's psychopathic because you end up with an empty bank account and, you know, your sister's pregnant by everybody.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Everything goes hopelessly wrong.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Someone who's written very interestingly about this, by the way, is a fabulous woman who writes about education and is absolutely brilliant.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I'll remember her name in a second.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But she's written quite about this, having a psychopath in the family.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Likewise, Kevin Dutton has also written about this, about his own father.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

There are certain things which you can do which make it very likely that psychopaths will out themselves.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

So the perfect test might be you bribe the waiter to tip soup on them.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And they'll lose it.