Rory Sutherland

But if it leads to downside variance reduction,

which is what we're really trying to do.

We're not trying to optimize.

We're trying to reduce the risk of downside variance.

And that's true in all sorts of things, investment strategy, et cetera, the barbell approach.

First of all, make sure you don't do anything disastrous.

Then after that, try and get lucky.

In fairness, if you study social science matters, you've probably, but I agree with you that the, I mean, my wife occasionally gets a bit annoyed with me because I'll get, you know, I will literally apply Caleb logic to decisions.

Just to give an example, I always argue that over 36 years, holidays where I've rented a car are better than holidays where I haven't.

And my argument is you have more optionality.

Oh, interesting.

So if you rented a car and you find the hotels a bit meh or the hotels not in a great area, you can just get in the car and go and find a beach somewhere else and go there every day.

You know, in other words, you know, so I deploy occasionally, we'll deploy these kind of Taleb lines.

And, you know, I'll also say let's fly from so-and-so because, you know, it's the satisfacest airport.

Oh, I'm a big, small airport thing person.

Actually, it's kind of interesting because airports are schizophrenic in a way because the clientele of an airport is, roughly speaking, a 50-50 mix between people who fly a hell of a lot and just want to get through the damn thing as quickly as they can.

And people who only fly once a year, who regard the trip to the airport as part of the holiday, and they love going through a shopping center and looking at Hermes outlets or whatever.

And so airports are effectively catering for two totally disparate groups of traveler.

And you can separate these people in the security line effectively.

You can.