Rory Sutherland

Of course they did, didn't they?

Yes, you're absolutely right.

Nice story from Dyson, which is family owned.

In fact, I think family run companies, this would include people like SC Johnson.

I think they should wear a badge.

Do you see what I mean?

Just as you have a kite mark on British... Well, Loblaw's is family owned, isn't it?

For example, in Canada.

Family controlled.

Family controlled.

McCain, family controlled.

So what I was saying about the Advertising Effectiveness Awards, four out of the five gold winners, it's only every two years, this award, and it's very, very rigorously judged.

Four out of the five winners, namely McCain, your Canadian heroes.

McCain, Yorkshire Tea, Specsavers, and Laithwaites, a wine company.

Four out of the five winners.

The fifth one was Guinness, which is sort of a family company in a sense, although it's owned by a Diageo.

And so my point is that, you know, we should actually have a kite mark that allows consumers to prefer to buy from companies which aren't listed on some stock exchange somewhere and hence aren't controlled by the finance function because they're more trustworthy.

It's an interesting...

I don't know if I agree with that, but it's interesting to think.

Is Rogers still family controlled?