Rory Sutherland

Now, it's nonetheless perfectly possible that the ultimate consequences of that well-intentioned action – first of all, it's possible that the motivation isn't nearly as wholesome as we may like to think. But secondly, it's also possible that just because something is well-intentioned doesn't mean the consequences are necessarily positive or benign.

And so, I mean, there is undoubtedly a really interesting question of what should we stop doing? I mean, I'm very interested. One of the reasons I'm very interested in flexible work is it occurs to me that companies looked at in one way are actually very inefficient. I tried to get – I didn't actually get our finance department. I said, forget about the usual method of financial reporting, okay?

And so, I mean, there is undoubtedly a really interesting question of what should we stop doing? I mean, I'm very interested. One of the reasons I'm very interested in flexible work is it occurs to me that companies looked at in one way are actually very inefficient. I tried to get – I didn't actually get our finance department. I said, forget about the usual method of financial reporting, okay?

And so, I mean, there is undoubtedly a really interesting question of what should we stop doing? I mean, I'm very interested. One of the reasons I'm very interested in flexible work is it occurs to me that companies looked at in one way are actually very inefficient. I tried to get – I didn't actually get our finance department. I said, forget about the usual method of financial reporting, okay?

How much does a client have to pay us? In fee income, in order for my younger colleague, and by the way, the fact that they're younger is relevant because they're not kind of vested in the property market as someone my age is. In order for my younger colleague to go out and have a curry.

How much does a client have to pay us? In fee income, in order for my younger colleague, and by the way, the fact that they're younger is relevant because they're not kind of vested in the property market as someone my age is. In order for my younger colleague to go out and have a curry.

How much does a client have to pay us? In fee income, in order for my younger colleague, and by the way, the fact that they're younger is relevant because they're not kind of vested in the property market as someone my age is. In order for my younger colleague to go out and have a curry.

And what you look at is the client pays us, then there are various overheads and costs, and there's HR and finance, and there's office space, and there's all that other expense. Then finally, the money trickles down to the salary of the person actually doing the work once the kind of landlord has taken their cut and the shareholders have taken their cut and everything else.

And what you look at is the client pays us, then there are various overheads and costs, and there's HR and finance, and there's office space, and there's all that other expense. Then finally, the money trickles down to the salary of the person actually doing the work once the kind of landlord has taken their cut and the shareholders have taken their cut and everything else.

And what you look at is the client pays us, then there are various overheads and costs, and there's HR and finance, and there's office space, and there's all that other expense. Then finally, the money trickles down to the salary of the person actually doing the work once the kind of landlord has taken their cut and the shareholders have taken their cut and everything else.

Trickles down to my colleague. Then from that incremental amount of money, 40% will probably go in tax. Then, of the remainder, 40%, maybe 50%, will go in housing costs and transportation costs, commuting costs. So it works out that in order to buy my colleague a trip to the Koh-i-Noor, a client has to give us about 250 quid.

Trickles down to my colleague. Then from that incremental amount of money, 40% will probably go in tax. Then, of the remainder, 40%, maybe 50%, will go in housing costs and transportation costs, commuting costs. So it works out that in order to buy my colleague a trip to the Koh-i-Noor, a client has to give us about 250 quid.

Trickles down to my colleague. Then from that incremental amount of money, 40% will probably go in tax. Then, of the remainder, 40%, maybe 50%, will go in housing costs and transportation costs, commuting costs. So it works out that in order to buy my colleague a trip to the Koh-i-Noor, a client has to give us about 250 quid.

Now, my argument is if you could get rid of all that shit and just do the work on Zoom, okay? In other words, the people – this seems to be an extraordinary extent to which, you know, in large organizations, the people who are creating the value, the people who are doing the real work.

Now, my argument is if you could get rid of all that shit and just do the work on Zoom, okay? In other words, the people – this seems to be an extraordinary extent to which, you know, in large organizations, the people who are creating the value, the people who are doing the real work.

Now, my argument is if you could get rid of all that shit and just do the work on Zoom, okay? In other words, the people – this seems to be an extraordinary extent to which, you know, in large organizations, the people who are creating the value, the people who are doing the real work.

I mean, it's amazing that capitalism functions at all when you look at the extent to which, you know, money goes in and then incidental costs, particularly property – I'm Georgist, okay – particularly, you know, property costs. Chip, chip, chip. Chip away at all of that. And so the actual incentive for the person to perform valuable work and the reward they receive for it has mostly disappeared.

I mean, it's amazing that capitalism functions at all when you look at the extent to which, you know, money goes in and then incidental costs, particularly property – I'm Georgist, okay – particularly, you know, property costs. Chip, chip, chip. Chip away at all of that. And so the actual incentive for the person to perform valuable work and the reward they receive for it has mostly disappeared.

I mean, it's amazing that capitalism functions at all when you look at the extent to which, you know, money goes in and then incidental costs, particularly property – I'm Georgist, okay – particularly, you know, property costs. Chip, chip, chip. Chip away at all of that. And so the actual incentive for the person to perform valuable work and the reward they receive for it has mostly disappeared.

Now, obviously, some things are slow burn and some things are fast burn.